Tomorrowland – Building a local festival into an international entertainment brand

Tomorrowland evolved from a local Belgian festival to a global entertainment brand. Through thoughtful strategies and meticulous execution Tomorrowland built out a worldwide following to which it is dedicated to deliver the best possible experiences, artists and music. Michel will give some historic background, an overview of the current structure and activities, and a look into the vision Tomorrowland has for what more it can bring to the People Of Tomorrow in the future.