I’ve been working in the music industry for 14+ years. I’ve worked in music distribution, overseeing the international Dance and Electronic music department for INgrooves, handling relationships with artists, labels and music platforms like Beatport, Apple, and more. After 8 years in this position, I moved to Spotify as the artist and label partnerships manager for various countries in Southern & Eastern Europe, overseeing the industry’s relationships as well as marketing campaigns. During the pandemic I launched a little program called Community Consulting, in which I hosted bi weekly events for artists to support them with knowledge on the industry. This program is still ongoing, in the shape of 1:1 consultancy with artists. I stayed at Spotify for 3 years, after which I took a year long sabbatical. I went back to school to start learning music production, and started to dj under my artist name Aria Santillana. Enjoyed learning about production so much, I switched careers to product management at Native Instruments, where I’ve now worked for about a year.
Discussion Panel //
with Arielle Fischer, Julian Krohn, Luca Schreiner //
@SAE Institute – Auditorium